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Spilling The Social Tea
Real World Marketing Insights for Furniture Manufacturers, Reps, & Designers


Why High Point Market Weeks Make (or Break) Your Social Media Momentum
Every April and October, High Point Market lights up the furniture world, and for those of us in the industry, it’s the biggest stage we’ll stand on all year.
But here’s the part many brands overlook: Market isn’t just a week of showrooms and sales. It’s a content goldmine, and ignoring it can quietly undo months of online growth.
2 min read
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A Market to Remember: Our Fall High Point Highlights
Every Market tells its own story, and this fall, ours was full of creativity, color, connection...and a little rain. From collaborating on showroom design to spotting the latest trends in furniture and fashion, this High Point Market reminded me why I fell in love with this industry in the first place.
2 min read
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The 5 Biggest Social Media Mistakes I See in the Furniture Industry
If you've ever found yourself staring at a grainy showroom thinking, "Guess I'll post this and hope for the best"...this one's for you....
2 min read
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How to Create a Digital Toolbox for Your Sales Reps Without Getting Overwhelmed
A digital toolbox is a central location - digital, organized, and easy to access - where your reps can find exactly what they need to market and sell your line. Think of it as their portable showroom file cabinet, minus the binder clips and sticky notes.
2 min read
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What Reps Actually Need from the Brands They Represent
If you're a furniture manufacturer and you think you're giving your reps what they need, I'm going to stop you right there.
Because odds are, you're not.
2 min read
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Behind the Scenes of Soliloquy: Why We Started & Where We're Headed
If you've ever felt like no one understands the niche chaos of the furniture world - showroom season, market madness, vendor image...
2 min read
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What a Smart Social Media Calendar Actually Looks Like
Let's bust a myth right now...You don't need to post every day. (And honestly? You probably shouldn't.) Instead of chasing algorithms or...
1 min read
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"Digital Toolbox" Doesn't Mean What You Think It Means
If you've ever heard a sales rep say, "Yeah, I've got a Dropbox somewhere with all the product shots..." then you already know - most...
2 min read
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What Sales Reps Actually Need from Their Marketing (and What They Don't)
Let's set the record straight. When most people think about marketing, they think about ad budgets, big campaigns, and shiny lifestyle...
2 min read
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Welcome to Spilling the Social Tea
Real talk about marketing that actually works for the furniture & design world. When it comes to marketing in the furniture and design...
1 min read
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