Spilling The Social Tea

What does the future of AI imagery mean for furniture brands, sales reps, retailers, and designers? And more importantly, how do we prepare for it without losing the artistry, craftsmanship, and trust our industry is built on? Let’s talk about it.

In today’s marketing world, the line between “real” and “rendered” is blurring fast. For furniture manufacturers, sales reps, and showrooms, AI-generated lifestyle imagery is becoming an appealing shortcut. But as with any shortcut, there are trade-offs — especially when it comes to authenticity, trust, and brand reputation. Here’s a rundown of why AI imagery is popping up, what it can do for you, where it can backfire, and how to use it ethically in the home furnishings s

The social media world shifts fast and December 2025 is no exception. Rumors are swirling and early tester reports are coming in: Instagram appears to be drastically reducing the number of hashtags allowed per post caption, pushing users to use just 3–5 hashtags instead of the standard 30. If you’re a furniture manufacturer, sales rep, or showroom marketer relying on hashtag strategy to boost reach — this update could change everything.

Most reps think of Instagram as their main marketing tool — and for visuals, it is.But when it comes to building credibility, deepening relationships, and turning connections into sales? LinkedIn is the hidden gem of our industry.

When you’re running a showroom or juggling multiple lines, social media can feel like a full-time job. But knowing which platform does what (and what to skip) can simplify everything.

When you’re managing a furniture showroom or representing multiple luxury brands, it can feel impossible to decide what kind of content to post. Should you share that beautiful room scene as a static image? A reel? A story? The truth is, each content type serves a different purpose, and when used together, they create a social media strategy that mirrors a well-designed space: balanced, layered, and functional.

Every April and October, High Point Market lights up the furniture world, and for those of us in the industry, it’s the biggest stage we’ll stand on all year. But here’s the part many brands overlook: Market isn’t just a week of showrooms and sales. It’s a content goldmine, and ignoring it can quietly undo months of online growth.

Every Market tells its own story, and this fall, ours was full of creativity, color, connection...and a little rain. From collaborating on showroom design to spotting the latest trends in furniture and fashion, this High Point Market reminded me why I fell in love with this industry in the first place.

If you've ever found yourself staring at a grainy showroom thinking, "Guess I'll post this and hope for the best"...this one's for you....

A digital toolbox is a central location - digital, organized, and easy to access - where your reps can find exactly what they need to market and sell your line. Think of it as their portable showroom file cabinet, minus the binder clips and sticky notes.