Why High Point Market Weeks Make (or Break) Your Social Media Momentum

Every April and October, High Point Market lights up the furniture world, and for those of us in the industry, it’s the biggest stage we’ll stand on all year.

But here’s the part many brands overlook: Market isn’t just a week of showrooms and sales. It’s a content goldmine, and ignoring it can quietly undo months of online growth.

What the Numbers Are Saying

After reviewing client analytics this season, one trend stood out loud and clear:✨ Accounts that increase posting frequency and use Market-related content see measurable jumps in reach, engagement, and follower growth.🚫

Accounts that keep posting at their regular pace (or skip Market content altogether) see consistent drops — fewer views, lower engagement, and even a loss of followers.

In other words: staying quiet during Market is like closing your showroom doors while everyone else is hosting a party.

Why High Point Market Content Matters

Market weeks give your audience something they can’t get anywhere else — energy, excitement, and exclusivity.

Whether you’re a sales rep, manufacturer, or designer, Market offers a peek behind the curtain. People want to see:

• The buzz of the showrooms

• The details behind your favorite pieces

• The creative people who make it all happen

Even if your followers can’t be there in person, they want to feel like they were part of it and your social media is how that happens.

How to Maximize Engagement During Market

If you want to turn Market week into momentum, here’s how:

1. Post More — Even If It’s Simple

Aim for at least one post per day during Market. It doesn’t have to be perfect — authenticity beats polish every time during a busy week. Quick shots of showrooms, vignettes, or friendly faces go a long way.

2. Use Stories to Share the Energy

Stories are your best friend during Market. Show snippets of what you’re seeing, tag the brands you represent, and add location tags for showroom visibility. Even resharing vendor stories keeps your account active and visible.

3. Leverage Reels

Short videos of showroom tours, favorite finds, or cocktail events perform incredibly well. Bonus tip: add trending audio for even more reach.

4. Keep Posting After Market

Once Market ends, the follow-up content is where you build long-term traction. Share what you loved, new introductions, and design inspiration gathered along the way. This helps transition the energy of Market into your everyday marketing.

How Soliloquy Can Help

Market is one of the busiest — and most important — times of year for your digital presence. Whether you’re too busy working the floor or not sure how to turn photos into polished posts, we’ve got you covered.

Here’s how Soliloquy can help:

• Market Add-On Packages — extra posts and stories created specifically for Market weeks to maximize engagement.

• Content Curation — we can edit and format the photos and videos you take at Market so they’re ready for posting (without you lifting a finger).

• Post-Market Highlights — we’ll turn your best Market moments into content that keeps your feed fresh and relevant long after the crowds head home.

Because at the end of the day, Market isn’t just about what happens inside the showrooms — it’s about how you share it.