Which Social Media Platform Does What for the Furniture Industry?

When you’re running a showroom or juggling multiple lines, social media can feel like a full-time job. But knowing which platform does what (and what to skip) can simplify everything.

Instagram — The Visual Powerhouse

Instagram is your digital showroom. It’s where you build your brand aesthetic — showing off craftsmanship, texture, and detail .Best for:

• Reels, lifestyle photos, curated collections

• Building relationships with designers and trade partners

• Telling the story behind the product

💡 Use It For: Storytelling, awareness, and brand connection.

Facebook — The Neighborhood Hub

Facebook is where relationships thrive. It’s conversational and community-driven. Best for:

• Long-form captions

• Event announcements (Markets, trunk shows, etc.)

• Sharing posts from vendors or clients

💡 Use It For: Relationship building and local visibility.

LinkedIn — The Professional Network

LinkedIn is your boardroom. It’s where you share expertise, credibility, and leadership within the industry. Best for:

• Industry insights

• Showroom openings or partnerships

• Sharing thought leadership blogs or features

💡 Use It For: Networking with designers, vendors, and executives.

And TikTok?

Let’s be real, the ROI in furniture just isn’t there yet. While it works beautifully for influencers and trend-based brands, the time investment doesn’t pay off for most reps and manufacturers...at least not yet.

In Summary

Each platform serves a different purpose.

• Instagram: Build your brand visually.

• Facebook: Foster relationships.

• LinkedIn: Establish authority.