The 5 Biggest Social Media Mistakes I See in the Furniture Industry

If you've ever found yourself staring at a grainy showroom thinking, "Guess I'll post this and hope for the best"...this one's for you.

Because while the furniture world is full of creativity and craftsmanship, our industry still makes some serious social media mistakes, and it's time to fix them.

Mistake #1: Posting Product Without Conext

That pretty chair? It's just a chair - until you give it a story.

Instead of: "New chair available now!"

Try: "This silhouette stole the show in our showroom today. Swipe to see why designers can't get enough of sculptural seating."

Context creates connection. You're not just selling a piece. You're selling a feeling, a lifestyle, a vision.

Mistake #2: Using Photos That Don't Fit the Platform

Pixelated? Cropped weird? Wrong ratio? Instagram doesn't care how beautiful the piece is. If your photo isn't the right format, it won't perform.

Use high-resolution images sized for vertical.

Instagram Feed: 1080x1350

Instagram Stories: 1080x1920

Mistake #3: Copying What Everyone Else Is Doing

You don't need to dance on Reels or write "It's giving...luxury" in every caption. Furniture marketing doesn't have to feel trendy to feel fresh.

What works:

• Educational captions

• Behind-the-scenes peeks

• Designer shoutouts

• Product storytelling

• Mood boards & trend tie-ins

Create content your customers actually want to share.

Mistake #4: Not Showing Up During Market Weeks

High Point. Atlanta. Vegas. If you're going to post anytime, it should be then.

But many brands go quiet or repost the same 4 showroom shots. Big mistake.

Market is when the entire design industry is online. That's your chance to build hype, increase visibility, and ride the algorithm wave.

Mistake #5: Trying To Do Everything Yourself

You're designing collections. Running a showroom. Closing orders. You shouldn't also be writing captions, planning reels, and tagging 12 vendors. This is where a strategic partner comes in...that's us in case you missed the subtle messaging.

You don't need more posts. You need the right ones, planned out in advance and executed with clarity and intention.

So...Are You Guilty of Any of These?

No shame if you are. We all start somewhere. But if you're ready to clean up your grid, get organized, and build a digital presence that works while you work, let's talk.

Soliloquy helps brands, reps, and boutique lines in the furniture industry finally find their voice online with strategy, storytelling, and scroll-stopping visuals that actually connect.