How Furniture Sales Reps Can Use LinkedIn to Build Stronger Designer Relationships

Most reps think of Instagram as their main marketing tool — and for visuals, it is.But when it comes to building credibility, deepening relationships, and turning connections into sales? LinkedIn is the hidden gem of our industry.

Why LinkedIn Works for Sales Reps

Unlike Instagram, which rewards aesthetics, LinkedIn rewards authority.It’s the place to:

• Share industry insights

• Celebrate vendor wins

• Highlight showroom installations or designer collaborations

Your audience here isn’t scrolling for inspiration — they’re looking for partners they can trust.

3 Ways to Leverage LinkedIn Effectively

1. Share Value, Not Just VisualsInstead of posting product photos, try sharing a design trend article, or a quick takeaway from Market.

2. Engage Like a Human, Not a LogoComment on designers’ or vendors’ posts with thoughtful notes — “This collection was one of my favorites this Market!” goes a long way.

3. Post ConsistentlyEven once a week builds visibility. The algorithm rewards steady engagement.

Pro Tip: Combine Instagram and LinkedIn

Use your visuals on Instagram — then expand the why behind the photo on LinkedIn.Example:📸 Instagram Post: Wesley Hall’s new collection.💬 LinkedIn Post: “Loved seeing how Wesley Hall reimagined performance fabrics this season — proof that durability can still look luxurious.”