What a Smart Social Media Calendar Actually Looks Like

Let's bust a myth right now...You don't need to post every day. (And honestly? You probably shouldn't.)

Instead of chasing algorithms or burnout, a smart strategy for reps and brands in the furniture world is consistency, variety, and clarity.

What Your Smart Social Media Calendar Should Include:

3-4 core posts per week

• A mix of static images, carousels, and reels

• One post that highlights a product

• One that educates or inspires (think: materials, finishes, settings)

• One that shows your personality or brand vibe

• One designer shoutout or testimonial

1-2 story sets per week

• Reshare vendor content, showroom photos, or lifestyle moments

• Use polls, sliders, and questions to drive interaction

Bonus: Market Weeks

If you're attending High Point, Atlanta, or Las Vegas Markets, try adding 2-3 more stories per day and an extra 1-2 posts that week.

But the key?

Plan In Advance

Use a calendar (we love Google Sheets) that maps out:

• What you're posting

• Where (Instagram, Facebook, LinkedIn??)

• When (days only - time of day can be flexible)

• Which line or client it's featuring

Repurpose, Don't Reinvent

One caption can become:

• An Instagram post

• A LinkedIn article

• A blog intro

• A slide in your sales presentation

• A Market handout quote

That's working smarter - and that's the Soliloquy way.

If you're a rep, a designer, or a boutique brand looking to get organized, build visibility, and stop winging it - let's talk.

You don't need more posts. You need a plan that actually works for your life.