Spilling The Social Tea

One of the things I notice every season is how much pressure brands, designers, and reps put on real-time posting during market itself. There’s this feeling that every beautiful moment has to be uploaded immediately or it somehow loses value. The truth is, your audience isn’t only paying attention during those four days in High Point.

High Point Market moves fast. Faster than many first-time attendees expect. By the end of the week, the days blur together, showrooms start running into each other, you forget where you saw that one piece you loved, your feet hurt and somehow your phone storage is suddenly full of blurry product photos, accidental videos of the floor, and seventeen versions of the same chandelier from slightly different angles.